Starsystem

Centralized B2B platform for Expert Italy

admin_starsystem — Mon, 24 Aug 2026 13:15:07 +0000

How Expert Achieved a 30% Reduction in Operational Management Time Through a Centralized B2B Platform

Lavoriamo con Expert Italia dal 2016

A Business Operating Throughout the Country

With a network of more than 500 stores nationwide, Expert manages a complex ecosystem of people, information, and operations on a daily basis.

Communications across the network, promotional campaigns, events, and operational workflows demand tools that enable seamless collaboration, greater efficiency, and full control, even at this scale.

+30%

time saved

+500

stores

+600

communications sent

+45

promotional campaigns executed

Do you manage a network of stores, franchisees, or business partners?

A Growing Network

Managing a network of more than 500 stores means coordinating people, information, and processes every day across locations, shareholders, and suppliers.

When the collaboration with Expert began, the company already had several internal tools in place. However, it lacked a single platform capable of connecting all stakeholders across the network and enabling seamless communication and collaboration.

Too many tools

Too many steps

Limited control

AN UNSUSTAINABLE SYSTEM FOR A LARGE ORGANIZATION

Among the main challenges were:

Difficulty in quickly distributing communications and circulars to stores;
Fragmented management of promotional campaigns;
Dispersed organization of conventions, assemblies, and training courses;
Complex workflows for new affiliations and store rebranding, involving multiple steps between field agents, administration teams, and the Board of Directors.

Does your organization face the same challenges?

FROM A FRAGMENTED MANAGEMENT TO A SHARED ECOSYSTEM

We designed a B2B platform to become the central operational hub for the entire Expert network.

More than just a portal, it is a digital workspace where head office, stores, and partners can collaborate through shared and fully digitalized processes.

Centralized communications
Coordinated marketing across the entire network
Events and training without manual administration
Digitalization of affiliation and onboarding processes

A SINGLE PLATFORM TO STREAMLINE EVERY PROCESS ACROSS THE NETWORK

CENTRALIZED COMMUNICATIONS

The platform enables the management of all network communications through a single digital environment, eliminating the fragmentation of emails, documents, and disconnected channels.

Head office can quickly and securely distribute circulars, updates, and operational information to the relevant recipients, ensuring greater organization, traceability, and timeliness in information sharing.

Fast

COORDINATED MARKETING ACROSS THE ENTIRE NETWORK

The platform supports the entire management process for promotional initiatives, from flyer creation (products, categories, pages, images, and pricing) to sharing information with participating stores.

All information is updated in real time, facilitating collaboration between head office, suppliers, and stores.

Coordinated

EVENTS AND TRAINING WITHOUT MANUAL ADMINISTRATION

Conventions, assemblies, and training courses are managed directly through the platform. Participants can register online, while headquarters automatically collects all the information required for the event’s organizational and logistical management.

Organized

DIGITALIZATION OF AFFILIATION PROCESSES

The opening of new stores and store rebranding processes also follow a fully digital workflow.

The field agent submits the request directly through the platform, the administration team reviews the documentation, requests any necessary additional information, and forwards the application to the Board of Directors for final approval.

Convenient

Starsystem provided us with a B2B platform to manage the group’s centralized purchasing activities, integrated with a customized solution for promotional campaign management. By integrating our business processes, the platform reduced operational management time by approximately 30% compared to the previous approach. I would certainly recommend Starsystem for its ability to deliver solutions that integrate complex processes quickly and at a reasonable cost.

Fabio Basini

CFO di Expert Italy Spa

Your network can be easier to manage too

Tell us about your network's needs. Together, we'll analyze your processes and show you the best solutions for your business.

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+39 0461 185 10 40

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info@starsystem.biz

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Wildix: a valuable solution for CISL Padova and Rovigo

admin_starsystem — Mon, 04 Aug 2025 12:35:13 +0000

We have been working with CISL Padova Rovigo since 2021

CONTESTO

CISL of Padova-Rovigo deals with tax and trade union services aimed at citizens: the CISL is an organization that represents, through trade union structures, workers from different sectors and pensioners. It is not only aimed at employed workers but, through the development of suitable policies, also at the vast segment of those who have a marginal, or precarious, position in the market and at those who are more easily excluded from it.

The world of work is changing: new forms and methods of working relationships are born which represent an opportunity for development for employment. This is why the switchboard has very intense workflows, especially in spring, when the company offers the tax assistance service.

the problem

CISL has important workflows and the disruptions caused by the switchboard previously in use could cause a problem of the institution’s reputation, with continuous waiting on calls and fallen or clogged lines.

CISL needed renewed and high-performance call and queue management, to allow it to rationalize operators and traffic flows. This was possible by adopting the solution offered by StarSystem: VoIP switchboard with customized integrations for CISL.

STRATEGY ADOPTED

1. The solution adopted by CISL Padova - Rovigo

The project involved the implementation of the Wildix Cloud platform, augmented by integrations developed by Starsystem for advanced call queue management and task visualisation via a custom operator dashboard. Regarding infrastructure, WorkForce hardware was adopted for all involved users, ensuring reliability and operational uniformity. The system was designed to support significant expansion: currently, around 300 users are managed, with the aim of progressively reaching up to 600, maintaining high performance and scalability.

2.VOIP switchboard by wildix

All telephone features included in the Wildix PBX and all Wildix Unified Communications functions available in the Cloud, which can be activated from the management interface.

Business communication needs to be simple and straightforward: Unified Communications and Collaboration (UC&C) is the architecture that lets you call, email, chat, share your screen, send documents, video call, and more… all from one interface.

3.Wildix integrations created ad hoc

Our decades of experience with Wildix systems allows us to create tailor-made solutions to meet the specific needs of the customer. Thanks to queue and recall management applications, workflows have been maximized, the performance of the Call Center has been evaluated and all call information has been controlled.

Given the very intense call flows, the company urgently needed renewed and powerful management
calls and queues, to allow operators and traffic flows to be rationalised. Two integrations have been created and activated for the dashboard created for CISL:

• The Dashboard for Call Center operator, for the complete management of incoming calls.
• The Wildix Wallboard, an advanced monitoring system for Call Centers.

Are you looking for a simple and effective switchboard?

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+39 0461 185 10 40

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info@starsystem.biz

tailor-made VOIP solution

The post Wildix: a valuable solution for CISL Padova and Rovigo first appeared on Starsystem.

Marketing and performance: the growth of GM socks

admin_starsystem — Fri, 01 Aug 2025 12:35:41 +0000

In this case study we explain how we did it
increase sales of GM Socks by 41% in less than a year.

background

GM socks, born in the late ‘50, has quickly established itself in the technical sportswear sector, supporting professional athletes in high-level competitions. Production, entirely Italian, increasingly focuses on sustainability.

“We’ve been working with Starsystem for years and couldn’t be happier. The agency developed our e-commerce on Shopify, customizing the template with various integrations tailored to our needs. Furthermore, they manage the entire advertising part and occasionally SEO projects with great professionalism. Thanks to their support, we have seen a significant increase in online sales year after year”

GM Soccks

THE GOAL OF THE PROJECT

Enhance the digital strategy of Calze GM through multi-channel advertising campaigns, with the aim of increasing online visibility, generating qualified contacts and encouraging sales. The activity focused on the targeted use of the Meta and Google Ads platforms, integrating personalized content and advanced targeting techniques to reach the ideal audience in an effective and strategic way.

STRATEGY ADOPTED

1. SOCIAL ADVERTISING

Calze GM has been taking care of its social profiles, Facebook and Instagram, for years to maintain contact with the community and promote sustainability.

In addition to organic content, it has relied on us for online advertising with Meta Ads for years to encourage sales. This platform allows you to create personalized ads to specifically reach only the ideal audience for the customer offer, thanks to advanced targeting tools.

2. adv campaigns

Via Facebook and Instagram they offer unique benefits;

They appear on every placement
(stories, feeds, reels, and messengers);

They allow you to define in detail
the audience to reach;

They are customizable with images, texts,
clickable products and much more.

3. google ads

Google Ads has played a decisive role in strengthening ADV campaigns, supporting social activities with a targeted and high-impact online advertising strategy.

With the ability to show ads on strategic channels such as Gmail, YouTube, and the Search Network, this platform has proven essential to ensure increased sales, increased revenue, and optimized management of PPC campaigns.

The integration of an omnichannel strategy has led to exponential growth in performance, with an improvement in the conversion rate and a significant return on investment.

Our approach based on strategic marketing and content marketing managed by a team of experts has guaranteed success to campaigns, implementing effective creativity and winning collaboration.

MULTI-CHANNEL SALES STRATEGY

Lead

We have developed targeted campaigns on Meta to collect newsletter subscriptions, a crucial step to build customer loyalty and reach them in a direct and personalized way.
These ads were only active during periods with a high probability of success, thus maximizing the effectiveness of the invested budget and the success of subsequent campaigns

Sales conversion

Sales-targeted advertising accompanied GM Socks for much of the year, with moments of greater intensity coinciding with periods of high demand (e.g. Black Friday).
By customizing ads based on the season, adding the ability to view affected products and diversifying communication, it has allowed Calze GM to always remain in line with the demand of its target customers.

do you want to grow your company?

Request a free consultation!

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+39 0461 185 10 40

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info@starsystem.biz

The post Marketing and performance: the growth of GM socks first appeared on Starsystem.

Levico Holidays: Web Marketing

admin_starsystem — Mon, 28 Jul 2025 13:43:58 +0000

We have been working with Levico Holidays since 2017

BACKGROUND

Levico Holidays is a company of local tour operators active since 2014.

It was born from the need to highlight the beauty and potential of Levico Terme in Valsugana, one of the most popular locations in the heart of Trentino, and give the right visibility to the hotels of Levico Terme.

goal of the project

The Levico Holidays team immediately understood the importance of being present online effectively: to obtain results, careful web marketing activity was necessary, to bring new users to the site and have them proceed with booking in one of the partner hotels.

strategy adopted

1. UNDERSTAND THE PURCHASING PROCESS TO GENERATE RESULTS

To bring users to the conversion, or to the booking request, it was essential to consider the “customer journey“: it is the purchasing path that leads a person who does not know us to complete the conversion within our site.
The phases of the Customer Journey and its decision-making funnel are multiple and lead to greater involvement, satisfaction and conversions.

To segment and make decisions with respect to the initiatives to be activated on the different channels it is necessary to collect information about our users: this knowledge makes it possible to identify the different points of contact and implement the most appropriate action strategies in the different phases of the user experience.

2. DIFFERENT TYPES OF GOOGLE ADS CAMPAIGNS FOR DIFFERENT OBJECTIVES

Search Network Campaign: ads are shown to people who are actively searching for the services you offer. The campaign allows you to highlight your ads compared to your competitors. If combined with the right keywords it becomes a sponsorship strategy with high conversion possibilities.
Display network campaign: the most suitable type to bring visibility and traffic to the site. In a preliminary phase it allows us to collect information on visitors to our site, to convert them into buyers through a remarketing strategy.
Discovery Campaign: allows you to publish highly personalized and visually stimulating advertising experiences for users ready to discover and interact with your brand (remarketing audience list). The greatest results are achieved by focusing on the audiences who are most likely to convert for your business, based on the performance observed in your display campaigns and on the search network.

3. Talk to your customers on social media

With Levico Holidays we have managed campaigns to increase the store’s awareness, reaching people interested in booking a holiday in Trentino on Facebook and Instagram and sending them back to the site to learn more and proceed with the booking request.
The sponsorships were targeted based on customer requests and produced excellent results in terms of “engagement“, showing relevant adverts to users while they were connected to their social networks.

At the same time we have worked to increase loyalty on the page, to give impetus to the business and acquire loyal customers: over time this allows us to contact people who have expressed interest, simply by publishing a post on our page.

consult a marketing expert

do you want to grow your company?

request a free consultation!

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+39 0461 185 10 40

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info@starsystem.biz

The post Levico Holidays: Web Marketing first appeared on Starsystem.

X-Bees: AI-enhanced communication

admin_starsystem — Wed, 19 Mar 2025 16:15:48 +0000

X-Bees: The AI-powered business communication solution

Maximize your team’s efficiency with X-Bees, Wildix’s intelligent communication platform that harnesses the power of AI to optimize business interactions. Using advanced AI tools, X-Bees analyzes conversations, improves collaboration, and delivers strategic data for your business.

Why choose X-Bees?

Unified and Intelligent Communication: Chat, video calls and phone calls integrated into a single platform, with AI support to automate repetitive tasks and simplify communications management.
AI serving your business: AI analyzes conversations, suggests quick responses and helps streamline sales and customer support processes.
Integration with CRM: Collect and consult customer information in real time, with AI suggestions to improve customer service and close deals faster.
Real-time collaboration: Share files, start meetings, and collaborate from any device, supported by an AI assistant that makes organizing easy.
Communications automation: X-Bees uses AI to manage and assign requests to the right teams, improving business efficiency.
Easy to use and always accessible: Intuitive interface, accessible from mobile and desktop, with no need for complex installation.

More effective interactions with your customers

Improve interactions with your customers with X-Bees! With real-time AI assistants get automated transcripts of conversations and summaries based on call content. A competitive advantage to better understand customer needs and to respond more effectively.

Receive real-time suggestions via chat, based on generative AI, that speed up your response and help you close sales faster. In addition, you can offer exceptional customer service, with quick and accurate responses that improve the customer experience and increase loyalty

Revolutionize the way you work with X-Bees!

Don't miss the opportunity to transform business communication with AI.

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+39 0461 185 10 40

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info@starsystem.biz

The post X-Bees: AI-enhanced communication first appeared on Starsystem.

Data-driven in SMEs

admin_starsystem — Tue, 18 Mar 2025 10:25:25 +0000

Why relying on data is the winning choice for your company

If you’re not already using data to drive your decisions, you may be lagging behind the competition.

Every business decision should be made with one clear goal in mind: maximizing performance. Whether you’re looking to increase sales, improve the customer experience or optimize your advertising campaigns, data is the best ally for achieving your goals.

Many SMEs continue to make decisions based on traditional insights or methods, but not realising that the numbers speak for themselves can be a huge disadvantage. The data-driven approach allows precise answers to be obtained and anticipates what the market will require in the coming months.

With data, you can not only analyze what happened but also predict and optimize the future.

How to introduce a data-driven approach in your company

Becoming a data-driven business is an achievable goal for all realities, but it requires a different way of thinking and acting at the corporate level.
The information obtained from the data must become the objective indicators with which decisions are made.
It is precisely “data culture” and includes:

Ability to read data
Ability to understand what they really mean
Faculty in interpreting future trends

The advantages of making data-driven decisions

More accurate choices

Thanks to data, every decision is based on real facts rather than intuition or assumptions.

Better customer experience

Analyzing user behavior allows you to offer products and services that better meet their needs.

More efficiency and less waste

Knowing which strategies truly work helps allocate resources more effectively, reducing unnecessary costs.

More accurate forecasts

By analyzing past data, it is possible to anticipate market trends and seize opportunities before competitors.

The data that is relevant for your business

Today, businesses can access a vast amount of data from sources such as websites, social media, advertising campaigns, feedback, and much more. There are also platforms, like Google Analytics, that consolidate all this data into one platform, providing a global view and enabling comparisons.

Collecting data is essential; however, having too much irrelevant information can lead to confusion, as well as a significant waste of time and resources.

How our approach to data can make a difference for your business

Our agency specializes in advanced data analysis, helping small and medium-sized businesses leverage information to improve every area of their business. Our approach is based on concrete, measurable, and easily understandable data, allowing you to optimize strategies, increase the effectiveness of campaigns, and enhance the customer experience.

DECIDE WITH NUMBERS, NOT WITH INTUITION

Every action you take is based on real data that allows you to optimize resources and budget.

INCREASED PERFORMANCE

Our solutions will help you improve your online performance, increase conversions, and optimize ROI.

CONTINUOUS PERSONALIZATION

With data analysis, we can create tailor-made experiences for your customers, enhancing engagement and loyalty.

The process: How we help businesses leverage data

1. Data Collection and Analysis
We begin by collecting key data from various sources, such as your website, social media, and advertising campaigns, to gain a comprehensive overview of your online activities.

2. Interpretation and Forecasting
We use data to predict future trends and identify growth opportunities that you might have overlooked.

3. Strategy Optimization
Based on the analysis, we refine your marketing strategies, improving the effectiveness of your campaigns and optimizing the advertising budget.

4. Ongoing Monitoring and Support
We provide continuous monitoring to adapt strategies to the evolving market needs, ensuring that your business stays competitive at all times.

STAY AHEAD: START LEVERAGING DATA TO DRIVE GROWTH

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+39 0461 185 10 40

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The post Data-driven in SMEs first appeared on Starsystem.

HYPERCOMNET

admin_starsystem — Thu, 13 Mar 2025 12:33:29 +0000

CISL

admin_starsystem — Thu, 13 Mar 2025 12:31:59 +0000

CONFINDUSTRIA

admin_starsystem — Thu, 13 Mar 2025 12:31:54 +0000

WVW

admin_starsystem — Thu, 13 Mar 2025 12:31:27 +0000

EXPERT

admin_starsystem — Thu, 13 Mar 2025 12:31:03 +0000

FERCA

admin_starsystem — Thu, 13 Mar 2025 12:30:50 +0000