Google My Business is a free, easy-to-use tool that allows businesses and organizations to manage their online presence on Google, including Search and Maps. By verifying and editing information about your business, you can help customers find you and tell them the reality of your business.
Google My Business is a service that gives you the ability to influence with potential customers and provide useful information when users perform certain searches. When you search for any company on Google, at the top of the search results page, on the right, you will see a summary with all the important information about the company you are looking for: address, telephone, website, etc.
Since the launch of the Google Venice algorithm (2012), the way of doing local SEOs has definitely changed.
This tab is called “Knowledge Graph” and, as you can see, it represents a real company ticket, with information about the position, the times and also a score given according to the reviews of other customers. Most of this information in the Knowledge Graph is taken from the Google My Business tab. For example: photo gallery, address, telephone contacts, website link, services offered and reviews.
The SERPs of the Google search engine results then displays the following information:
– Display maps / direct information
– Change according to navigator location (explicit, implicit)
How to Optimize Local ?
– Google My Business Local Page (descriptions, hours, reviews, photos, categories) – Site (SEO Friendly + Schema.org)
– Site content (e.g. individual point of sale data sheets)
– Using Google Posts
Impact of the Local tab for mobile users :
For mobile users looking for information about a company, the My Busi-ness tab is an invaluable resource. For several years now, mobile traffic in Italy has surpassed desktop traffic. If they want to call us, they can do it with a single click, without having to enter the site. If they are looking for us, they can use the navigator and be guided to our structure. In this case, among other things, Google keeps track of this and after about a week contacts the user to ask for a review on the structure that has reached thanks to his help.