{"id":17612,"date":"2026-11-02T12:44:02","date_gmt":"2026-11-02T11:44:02","guid":{"rendered":"https:\/\/www.starsystem.biz\/?p=17612"},"modified":"2026-11-05T16:26:23","modified_gmt":"2026-11-05T15:26:23","slug":"turning-promotional-campaigns-into-store-traffic","status":"publish","type":"post","link":"https:\/\/www.starsystem.biz\/en\/portfolio-en\/turning-promotional-campaigns-into-store-traffic\/","title":{"rendered":"Turning Promotional Campaigns into Store Traffic"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17612\" class=\"elementor elementor-17612 elementor-17132\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ca62765 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ca62765\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e959eb6\" data-id=\"e959eb6\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48ca690 elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"48ca690\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">How <strong>Gaer<\/strong> promoted online offers while driving value and <strong>visibility<\/strong> for its <strong>physical stores<\/strong>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62cab5b elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"62cab5b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e510608\" data-id=\"e510608\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ebce16 elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget__width-initial darkhidden elementor-widget elementor-widget-image\" data-id=\"5ebce16\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"darkhidden\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"100\" src=\"https:\/\/www.starsystem.biz\/wp-content\/uploads\/2026\/10\/logo-gaer-black.png\" class=\"attachment-medium size-medium wp-image-17149\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da06e7e elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget__width-initial lighthidden elementor-widget elementor-widget-image\" data-id=\"da06e7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"100\" src=\"https:\/\/www.starsystem.biz\/wp-content\/uploads\/2026\/10\/logo-gaer.png\" class=\"attachment-medium size-medium wp-image-17474\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba878d8 elementor-widget-tablet__width-initial elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ba878d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Lavoriamo con Gaer dal 2016<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-77d46467\" data-id=\"77d46467\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b3e645 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"2b3e645\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A well-established company within the Expert network<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5afd9aaa elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5afd9aaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p><strong>Founded in 1973<\/strong> through the collaboration of a group of retailers in Emilia-Romagna, <strong>GAER brings together stores specialising in electronics and home appliances<\/strong>, including <strong>Expert<\/strong>, Expert City and independent retailers.<\/p><p>Through competitive offerings, coordinated promotional initiatives and commercial support, members are able to meet market challenges while maintaining their own identity.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d9cfbcc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d9cfbcc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-narrow\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-587c282\" data-id=\"587c282\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b8c870 elementor-widget elementor-widget-image\" data-id=\"8b8c870\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"580\" height=\"580\" src=\"https:\/\/www.starsystem.biz\/wp-content\/uploads\/2026\/10\/Group-320.png\" class=\"attachment-large size-large wp-image-17417\" alt=\"icona che rappresenta delle banconote: simbolo investimenti\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c3c8a3 elementor-widget elementor-widget-html\" data-id=\"5c3c8a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div style='display:flex;gap:5px;justify-content:center;align-items:end'><h4 class='mobile-number' style=\"font-size:60px;margin-bottom:0\">71<\/h4><p style=\"font-size:40px;font-weight:600;\">x<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf32662 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"bf32662\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p>Estimated <strong>return on advertising investment<\/strong><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6bfe80d\" data-id=\"6bfe80d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c92d35 elementor-widget elementor-widget-image\" data-id=\"0c92d35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"580\" src=\"https:\/\/www.starsystem.biz\/wp-content\/uploads\/2026\/07\/Group-800.png\" class=\"attachment-large size-large wp-image-16617\" alt=\"icona che rappresenta un negozio\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d145021 elementor-widget elementor-widget-heading\" data-id=\"d145021\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">+125 k<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc82fea elementor-widget elementor-widget-text-editor\" data-id=\"bc82fea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p><strong>Store visits<\/strong> generated by Google campaigns<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-f25992a\" data-id=\"f25992a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36188a6 elementor-widget elementor-widget-image\" data-id=\"36188a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"580\" src=\"https:\/\/www.starsystem.biz\/wp-content\/uploads\/2026\/10\/Group-821.png\" class=\"attachment-large size-large wp-image-17491\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a77419 elementor-widget elementor-widget-heading\" data-id=\"7a77419\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">-84%<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ba3a17 elementor-widget elementor-widget-text-editor\" data-id=\"0ba3a17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p><strong>Cost per store visit<\/strong> compared to the initial phase<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-d5ab32e\" data-id=\"d5ab32e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-92e619e elementor-widget elementor-widget-image\" data-id=\"92e619e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"580\" src=\"https:\/\/www.starsystem.biz\/wp-content\/uploads\/2026\/10\/Group-817.png\" class=\"attachment-large size-large wp-image-17429\" alt=\"icona che rappresenta un megafono con delle banconote: rappresenta i costi degli annunci\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e75d39 elementor-widget elementor-widget-heading\" data-id=\"4e75d39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">-80%<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a68412b elementor-widget elementor-widget-text-editor\" data-id=\"a68412b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p><strong>Meta advertising costs<\/strong> compared to traditional ads<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c83b03 elementor-section-height-min-height elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"0c83b03\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca52a7e\" data-id=\"ca52a7e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fee2b1 elementor-widget elementor-widget-heading\" data-id=\"1fee2b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-size: 24px;font-weight: 400;text-align: center;text-transform: none;white-space: normal\">Do you manage a network of stores and want to drive more customers to your physical locations?<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7527646 elementor-align-center elementor-tablet-align-center elementor-widget-tablet__width-initial elementor-widget elementor-widget-button\" data-id=\"7527646\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.starsystem.biz\/scrivici\/#consultaUnEspertoMarketing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Let's talk <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e9f63e4 elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e9f63e4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-14027a4\" data-id=\"14027a4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6267ee7 elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6267ee7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FROM COORDINATED PROMOTION TO A STRATEGY THAT ENHANCES EVERY STORE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-172fb71\" data-id=\"172fb71\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-565879c elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"565879c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">SOCIAL MEDIA MANAGEMENT<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17136b2 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"17136b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For several years, we have been supporting GAER in the <strong>promotion of Expert stores<\/strong> through social media profile management.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edd9c0a elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"edd9c0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">STRATEGY AND VISIBILITY<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e438bf elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6e438bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Over time, the strategy has evolved to address a clear objective: <strong>increase the visibility of each store\u2019s offers<\/strong>, reach potential customers in the local area and drive <strong>visits to physical stores<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38bc39f elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"38bc39f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">CAMPAIGNS FOCUSED ON TANGIBLE RESULTS<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03ca661 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"03ca661\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To achieve this, we developed an approach that integrates two complementary channels: <strong>Meta, to promote offers<\/strong> and products, and <strong>Google Ads, to increase local store visibility<\/strong> and drive store visits.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0080e84 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0080e84\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ec3eaaf\" data-id=\"ec3eaaf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2f2970a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f2970a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-narrow\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-dfc11f9\" data-id=\"dfc11f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78c9558 elementor-widget elementor-widget-image\" data-id=\"78c9558\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"600\" src=\"https:\/\/www.starsystem.biz\/wp-content\/uploads\/2026\/10\/4-1-460x600.webp\" class=\"attachment-medium size-medium wp-image-17643\" alt=\"\" srcset=\"https:\/\/www.starsystem.biz\/wp-content\/uploads\/2026\/10\/4-1-460x600.webp 460w, https:\/\/www.starsystem.biz\/wp-content\/uploads\/2026\/10\/4-1-1103x1440.webp 1103w, https:\/\/www.starsystem.biz\/wp-content\/uploads\/2026\/10\/4-1-768x1002.webp 768w, https:\/\/www.starsystem.biz\/wp-content\/uploads\/2026\/10\/4-1-1177x1536.webp 1177w, https:\/\/www.starsystem.biz\/wp-content\/uploads\/2026\/10\/4-1.webp 1514w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c566033\" data-id=\"c566033\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7d287d elementor-widget elementor-widget-heading\" data-id=\"e7d287d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">G<b>oogle Ads Local:<\/b><br>dare visibilit\u00e0 al negozio sul territorio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b91ded0 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b91ded0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<style>\na {\n    text-decoration: none;\n    color: #464feb;\n}\ntr th, tr td {\n    border: 1px solid #e6e6e6;\n}\ntr th {\n    background-color: #f5f5f5;\n}\n<\/style>\n<div>\n\nSince the beginning of the year, alongside our Meta activities, we have launched <strong>Google Ads Local campaigns dedicated to individual stores<\/strong>, with the aim of reaching people nearby and <strong>driving store visits<\/strong>.\n\nEach campaign is linked to the store\u2019s Google Business Profile, enabling us to <strong>promote each location within its local area<\/strong>.\n\nSince the beginning of the year, <span style=\"color: var(--primary-color);\"> <strong>the campaigns have generated over 125,000 estimated store visits<\/strong><\/span>, while the average cost per visit has decreased by 84% compared to the initial phase.\n\nIn addition, based on the estimated visits, the average transaction value and an assumed conversion rate of at least 15%, <strong>a ROAS of 71x was achieved, meaning that for every \u20ac1 invested in Google advertising, an estimated \u20ac71 in revenue was generated<\/strong>.\n\n\n\n\n&nbsp;\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c0f0246 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c0f0246\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e6c52a\" data-id=\"1e6c52a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-284a73c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"284a73c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-narrow\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e505568\" data-id=\"e505568\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d26c7b3 elementor-widget elementor-widget-heading\" data-id=\"d26c7b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">META: \nPROMOTING THE MOST RELEVANT PRODUCTS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89015b7 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"89015b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p>Initially, Meta campaigns promoted the same content across all participating stores, with ads dedicated to offers and promotional flyers, along with customised landing pages designed to direct people to the products available at their local store.<\/p><p>Over the past year, <strong>product catalogues have been integrated into the ads<\/strong>. This allows us to complement network-wide promotional content by showing the products on offer that are most relevant to the interests of the people reached.<\/p><p><strong>The result is more targeted promotion<\/strong>, connecting offers with the most relevant products and local store.<\/p><p>Compared to <strong>traditional ads<\/strong>, the campaigns <span style=\"color: var(--primary-color);\"> <strong>generated up to 20 times more visits to the website<\/strong><\/span> for product reservations, while reducing costs by up to 80%.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1cf6682\" data-id=\"1cf6682\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d669bdc elementor-widget elementor-widget-image\" data-id=\"d669bdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"812\" height=\"549\" src=\"https:\/\/www.starsystem.biz\/wp-content\/uploads\/2026\/11\/Testo-del-paragrafo-2.png\" class=\"attachment-large size-large wp-image-17908\" alt=\"\" srcset=\"https:\/\/www.starsystem.biz\/wp-content\/uploads\/2026\/11\/Testo-del-paragrafo-2.png 812w, https:\/\/www.starsystem.biz\/wp-content\/uploads\/2026\/11\/Testo-del-paragrafo-2-800x541.png 800w, https:\/\/www.starsystem.biz\/wp-content\/uploads\/2026\/11\/Testo-del-paragrafo-2-768x519.png 768w\" sizes=\"(max-width: 812px) 100vw, 812px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57a6651 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57a6651\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e757f01\" data-id=\"e757f01\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5702d2 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e5702d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><style>\na {<br \/>\n    text-decoration: none;<br \/>\n    color: #464feb;<br \/>\n}<br \/>\ntr th, tr td {<br \/>\n    border: 1px solid #e6e6e6;<br \/>\n}<br \/>\ntr th {<br \/>\n    background-color: #f5f5f5;<br \/>\n}<br \/>\n<\/style><\/h2><div><h2>CONTINUOUS OPTIMISATION TO IMPROVE RESULTS<span style=\"font-size: 3rem;\">\u00a0<\/span><\/h2><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf76699 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"bf76699\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><style>\na {\n    text-decoration: none;\n    color: #464feb;\n}\ntr th, tr td {\n    border: 1px solid #e6e6e6;\n}\ntr th {\n    background-color: #f5f5f5;\n}\n<\/style><\/p><div><p>The results achieved are the outcome of <strong>ongoing work carried out in collaboration with GAER<\/strong>. We monitor campaign performance, test new solutions and optimise activities based on the data collected, <strong>with the aim of improving investment efficiency and supporting the visibility of each individual store<\/strong>.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-006a1e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"006a1e6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e3f5de0\" data-id=\"e3f5de0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26cbf97 elementor-widget__width-initial darkhidden elementor-widget elementor-widget-image\" data-id=\"26cbf97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"164\" src=\"https:\/\/www.starsystem.biz\/wp-content\/uploads\/2026\/10\/google-ads-logo-1-1-768x164.webp\" class=\"attachment-medium_large size-medium_large wp-image-17734\" alt=\"\" srcset=\"https:\/\/www.starsystem.biz\/wp-content\/uploads\/2026\/10\/google-ads-logo-1-1-768x164.webp 768w, https:\/\/www.starsystem.biz\/wp-content\/uploads\/2026\/10\/google-ads-logo-1-1-800x171.webp 800w, https:\/\/www.starsystem.biz\/wp-content\/uploads\/2026\/10\/google-ads-logo-1-1-1440x307.webp 1440w, https:\/\/www.starsystem.biz\/wp-content\/uploads\/2026\/10\/google-ads-logo-1-1-1536x328.webp 1536w, https:\/\/www.starsystem.biz\/wp-content\/uploads\/2026\/10\/google-ads-logo-1-1.webp 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f4467c elementor-widget__width-initial lighthidden elementor-widget elementor-widget-image\" data-id=\"2f4467c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"164\" src=\"https:\/\/www.starsystem.biz\/wp-content\/uploads\/2026\/10\/google-ads-logo-1-1-768x164.png\" class=\"attachment-medium_large size-medium_large wp-image-17732\" alt=\"\" srcset=\"https:\/\/www.starsystem.biz\/wp-content\/uploads\/2026\/10\/google-ads-logo-1-1-768x164.png 768w, https:\/\/www.starsystem.biz\/wp-content\/uploads\/2026\/10\/google-ads-logo-1-1-800x171.png 800w, https:\/\/www.starsystem.biz\/wp-content\/uploads\/2026\/10\/google-ads-logo-1-1-1440x307.png 1440w, https:\/\/www.starsystem.biz\/wp-content\/uploads\/2026\/10\/google-ads-logo-1-1-1536x328.png 1536w, https:\/\/www.starsystem.biz\/wp-content\/uploads\/2026\/10\/google-ads-logo-1-1.png 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdce539 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cdce539\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>On Google Ads, this approach has helped <strong>reduce the cost per store visit by 84%<\/strong> compared to the initial phase.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ff97a3c\" data-id=\"ff97a3c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66492a7 elementor-widget__width-initial elementor-widget-mobile__width-initial darkhidden elementor-widget elementor-widget-image\" data-id=\"66492a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"335\" src=\"https:\/\/www.starsystem.biz\/wp-content\/uploads\/2026\/10\/meta-brand-color-1440x335.png\" class=\"attachment-large size-large wp-image-17730\" alt=\"logo meta\" srcset=\"https:\/\/www.starsystem.biz\/wp-content\/uploads\/2026\/10\/meta-brand-color-1440x335.png 1440w, https:\/\/www.starsystem.biz\/wp-content\/uploads\/2026\/10\/meta-brand-color-800x186.png 800w, https:\/\/www.starsystem.biz\/wp-content\/uploads\/2026\/10\/meta-brand-color-768x179.png 768w, https:\/\/www.starsystem.biz\/wp-content\/uploads\/2026\/10\/meta-brand-color-1536x358.png 1536w, https:\/\/www.starsystem.biz\/wp-content\/uploads\/2026\/10\/meta-brand-color-2048x477.png 2048w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49a11cb elementor-widget__width-initial elementor-widget-mobile__width-initial lighthidden elementor-widget elementor-widget-image\" data-id=\"49a11cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"335\" src=\"https:\/\/www.starsystem.biz\/wp-content\/uploads\/2026\/10\/meta-brand-color-1440x335.png\" class=\"attachment-large size-large wp-image-17730\" alt=\"logo meta\" srcset=\"https:\/\/www.starsystem.biz\/wp-content\/uploads\/2026\/10\/meta-brand-color-1440x335.png 1440w, https:\/\/www.starsystem.biz\/wp-content\/uploads\/2026\/10\/meta-brand-color-800x186.png 800w, https:\/\/www.starsystem.biz\/wp-content\/uploads\/2026\/10\/meta-brand-color-768x179.png 768w, https:\/\/www.starsystem.biz\/wp-content\/uploads\/2026\/10\/meta-brand-color-1536x358.png 1536w, https:\/\/www.starsystem.biz\/wp-content\/uploads\/2026\/10\/meta-brand-color-2048x477.png 2048w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2219a46 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2219a46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>On Meta, <strong>the introduction of product catalogues<\/strong> has delivered better results compared to traditional ads, <strong>reducing costs by up to 80%<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47469ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47469ef\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-narrow\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9be98df\" data-id=\"9be98df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6e2831 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a6e2831\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><style>\na {\n    text-decoration: none;\n    color: #464feb;\n}\ntr th, tr td {\n    border: 1px solid #e6e6e6;\n}\ntr th {\n    background-color: #f5f5f5;\n}\n<\/style><\/p><div><p>More visibility for offers, a stronger focus on local markets and campaigns continuously optimised over time: an approach designed to support physical stores and maximise the commercial opportunities of each location.<\/p><p><strong>Every euro invested brings more people into stores, and that is exactly the kind of result we aim to achieve with our clients.<\/strong><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3d97675\" data-id=\"3d97675\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-004b242 elementor-widget elementor-widget-image\" data-id=\"004b242\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"935\" src=\"https:\/\/www.starsystem.biz\/wp-content\/uploads\/2026\/10\/WhatsApp-Image-2026-10-26-at-17.52.33-e1793264551723-1440x935.jpeg\" class=\"attachment-large size-large wp-image-17713\" alt=\"fotografia che mostra un reparto elettrodomestici Expert\" srcset=\"https:\/\/www.starsystem.biz\/wp-content\/uploads\/2026\/10\/WhatsApp-Image-2026-10-26-at-17.52.33-e1793264551723-1440x935.jpeg 1440w, https:\/\/www.starsystem.biz\/wp-content\/uploads\/2026\/10\/WhatsApp-Image-2026-10-26-at-17.52.33-e1793264551723-800x519.jpeg 800w, https:\/\/www.starsystem.biz\/wp-content\/uploads\/2026\/10\/WhatsApp-Image-2026-10-26-at-17.52.33-e1793264551723-768x498.jpeg 768w, https:\/\/www.starsystem.biz\/wp-content\/uploads\/2026\/10\/WhatsApp-Image-2026-10-26-at-17.52.33-e1793264551723-1536x997.jpeg 1536w, https:\/\/www.starsystem.biz\/wp-content\/uploads\/2026\/10\/WhatsApp-Image-2026-10-26-at-17.52.33-e1793264551723.jpeg 1587w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65264fd3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65264fd3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23248794\" data-id=\"23248794\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25b347dd elementor-widget elementor-widget-shortcode\" data-id=\"25b347dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div id=\"contact-form\" class=\"contact-form\">\n            <div class=\"contact-form-intro\">\n                            <h3 class=\"contact-form-title\">Vuoi valorizzare anche il tuo punto vendita? <\/h3>\n                            <p class=\"contact-form-subtitle\">Raccontaci le necessit\u00e0 della tua attivit\u00e0. Analizzeremo insieme i tuoi punti di forza e ti mostreremo la strategia pi\u00f9 adatta<\/p>\n                    <\/div>\n    \n<div class=\"wpcf7 no-js\" id=\"wpcf7-f4-o1\" lang=\"it-IT\" dir=\"ltr\" data-wpcf7-id=\"4\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/17612#wpcf7-f4-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Modulo di contatto\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"4\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.2.4.1\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"it_IT\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f4-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"wpcf7-turnstile cf-turnstile\" data-sitekey=\"0x4AAAAAADxOcpyX4xL-NyJk\" data-response-field-name=\"_wpcf7_turnstile_response\"><\/div>\n\n<div class=\"form-fields\">\n\t<div>\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Nome e Cognome\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div>\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"telephone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-text wpcf7-validates-as-tel\" aria-invalid=\"false\" placeholder=\"Telefono\" value=\"\" type=\"tel\" name=\"telephone\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div>\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div>\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"Il tuo messaggio\" name=\"your-message\"><\/textarea><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<p><label><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-947\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><input type=\"checkbox\" name=\"acceptance-947\" value=\"1\" aria-invalid=\"false\" \/><\/span><\/span><\/span> <span>Autorizzo il trattamento dei miei dati personali ai sensi del Regolamento UE 2016\/679 per l\u2019invio di informazioni commerciali o materiale pubblicitario di prodotti e\/o servizi di StarSystem IT. <a href=\"\/privacy\/\" >Per maggiori informazioni<\/a><\/span><\/label>\n\t<\/p>\n<\/div>\n<p>Questo sito \u00e8 protetto da reCAPTCHA e da Google <a href=\"https:\/\/policies.google.com\/privacy\" rel=\"nofollow\">Privacy Policy<\/a> e <a href=\"https:\/\/policies.google.com\/terms\" rel=\"nofollow\">Termini di servizio<\/a>.\n<\/p>\n<div class=\"button form-button\">\n\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Invia\" \/>Invia Richiesta\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n    <div class=\"contact-buttons\">\n        <a href=\"tel:+39 0461 185 10 40\" class=\"contact-button\">\n            <p>Call us<\/p>\n            <p>+39 0461 185 10 40<\/p>\n        <\/a>\n        <a href=\"mailto:info@starsystem.biz\" class=\"contact-button\">\n            <p>Write us<\/p>\n            <p>info@starsystem.biz<\/p>\n        <\/a>\n    <\/div>\n<\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How Gaer promoted online offers while driving value and visibility for its physical stores. Lavoriamo con Gaer dal 2016 A well-established company within the Expert network Founded in 1973 through the collaboration of a group of retailers in Emilia-Romagna, GAER brings together stores specialising in electronics and home appliances, including Expert, Expert City and independent [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17713,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[56,69,50],"tags":[],"class_list":["post-17612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b-en","category-marketing","category-portfolio-en"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.5 - aioseo.com -->\n\t<meta name=\"description\" content=\"How Gaer promoted online offers while driving value and visibility for its physical stores. 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