{"id":3626,"date":"2019-11-29T10:25:05","date_gmt":"2019-11-29T09:25:05","guid":{"rendered":"https:\/\/www.starsystem.biz\/?p=3626"},"modified":"2019-11-14T11:52:15","modified_gmt":"2019-11-14T10:52:15","slug":"facebook-news-for-advertisers-on-marketplace-and-impression","status":"publish","type":"post","link":"https:\/\/www.starsystem.biz\/en\/news-blog-en\/facebook-news-for-advertisers-on-marketplace-and-impression\/","title":{"rendered":"Facebook: news for advertisers on Marketplace and impression"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3626\" class=\"elementor elementor-3626 elementor-3597\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c168f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c168f5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd48140\" data-id=\"cd48140\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4ab48e elementor-widget elementor-widget-heading\" data-id=\"b4ab48e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: Roboto, Arial, sans-serif;font-size: 18px;font-style: italic;font-weight: 400;text-align: start;white-space: normal;\">Facebook annuncia delle novit\u00e0 per gli advertiser, relative ai contenuti sponsorizzati nelle ricerche, nel Marketplace e il conteggio delle impression.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b769602 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b769602\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b5fda2\" data-id=\"3b5fda2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fe9336 elementor-widget elementor-widget-text-editor\" data-id=\"3fe9336\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 16px; font-weight: bold; hyphens: none; color: #000000; font-family: Inconsolata, monospace, Arial, sans-serif; font-style: normal;\">Facebook<\/span><span style=\"color: #000000; font-family: Inconsolata, monospace, Arial, sans-serif; font-size: 16px; font-style: normal; font-weight: 400;\">\u00a0annuncia alcune piccole novit\u00e0 per gli\u00a0<\/span><span style=\"font-size: 16px; font-weight: bold; hyphens: none; color: #000000; font-family: Inconsolata, monospace, Arial, sans-serif; font-style: normal;\">advertiser<\/span><span style=\"color: #000000; font-family: Inconsolata, monospace, Arial, sans-serif; font-size: 16px; font-style: normal; font-weight: 400;\">, utili per gestire al meglio i contenuti sponsorizzati e massimizzarne le performance. La societ\u00e0 statunitense, infatti, ha deciso di allargare le potenzialit\u00e0 d\u2019investimento all\u2019interno del\u00a0<\/span><span style=\"font-size: 16px; font-weight: bold; hyphens: none; color: #000000; font-family: Inconsolata, monospace, Arial, sans-serif; font-style: normal;\">Marketplace<\/span><span style=\"color: #000000; font-family: Inconsolata, monospace, Arial, sans-serif; font-size: 16px; font-style: normal; font-weight: 400;\">\u00a0e, fatto non da poco, di riorganizzare il modo con cui le\u00a0<\/span><span style=\"font-size: 16px; font-weight: bold; hyphens: none; color: #000000; font-family: Inconsolata, monospace, Arial, sans-serif; font-style: normal;\">impression<\/span><span style=\"color: #000000; font-family: Inconsolata, monospace, Arial, sans-serif; font-size: 16px; font-style: normal; font-weight: 400;\">\u00a0vengono conteggiate. Cosa cambia, di conseguenza, per chi vorr\u00e0 investire sulla piattaforma di Mark Zuckerberg?<\/span><\/p><p style=\"margin-bottom: 24px; font-size: 16px; line-height: 24px; color: #000000; hyphens: auto; font-family: Inconsolata, monospace, Arial, sans-serif; font-style: normal; font-weight: 400;\">Le due nuove feature annunciate negli scorsi giorni, e in via di rollout a partire dagli Stati Uniti, sono passate per una lunga fase di test, durata pi\u00f9 di un anno. Di seguito, alcuni dettagli utili per pubblicitari e inserzionisti.<\/p><h2 style=\"margin-top: 32px; margin-bottom: 0px; padding-right: 0px; font-size: 28px; color: #000000; font-family: Roboto, Arial, sans-serif; font-weight: bold; line-height: 34px; font-style: normal; text-align: start;\">Ads anche su ricerche e Marketplace<\/h2><p style=\"margin-bottom: 24px; font-size: 16px; line-height: 24px; color: #000000; hyphens: auto; font-family: Inconsolata, monospace, Arial, sans-serif; font-style: normal; font-weight: 400;\">Dopo un anno di rigorosi test,\u00a0<a style=\"font-size: 16px; color: #000000; cursor: pointer; text-decoration-line: underline; font-weight: bold; line-height: 24px; outline-style: none !important; outline-width: initial !important;\" href=\"https:\/\/www.html.it\/16\/10\/2019\/facebook-novita-per-ladvertising-natalizio\/\">Facebook<\/a>\u00a0ha deciso di ampliare le possibilit\u00e0 pubblicitarie sulla propria piattaforma social, includendo due miglioramenti che saranno sicuramente graditi agli advertiser.<\/p><div class=\"mp-code mp-code-container native\" style=\"font-size: 18px; color: #000000; font-family: Inconsolata, monospace, Arial, sans-serif; font-style: normal; font-weight: 400;\"><div class=\"banner-content\" style=\"font-size: 18px;\"><div id=\"div-gpt-ad-native\" style=\"margin-bottom: 32px; font-size: 18px; position: relative; overflow: hidden; float: none; clear: both;\" data-google-query-id=\"CJDlj8jAvuUCFQsq4AodmGUEKA\"><div id=\"google_ads_iframe_\/5902\/HTML.it\/sharethrough_interne_0__container__\" style=\"border-width: 0pt; border-style: none; font-size: 18px;\"><iframe id=\"google_ads_iframe_\/5902\/HTML.it\/sharethrough_interne_0\" style=\"border-width: 0px; border-style: initial; font-size: 18px; vertical-align: bottom; max-height: 380px;\" title=\"3rd party ad content\" name=\"google_ads_iframe_\/5902\/HTML.it\/sharethrough_interne_0\" width=\"1\" height=\"1\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" sandbox=\"allow-forms allow-pointer-lock allow-popups allow-popups-to-escape-sandbox allow-same-origin allow-scripts allow-top-navigation-by-user-activation\" data-google-container-id=\"6\" data-load-complete=\"true\"><\/iframe><\/div><\/div><\/div><\/div><p style=\"margin-bottom: 24px; font-size: 16px; line-height: 24px; color: #000000; hyphens: auto; font-family: Inconsolata, monospace, Arial, sans-serif; font-style: normal; font-weight: 400;\">Il primo riguarda la possibilit\u00e0 di piazzare\u00a0<span style=\"font-size: 16px; font-weight: bold; hyphens: none;\">contenuti pubblicitari<\/span>\u00a0all\u2019interno delle\u00a0<span style=\"font-size: 16px; font-weight: bold; hyphens: none;\">ricerche<\/span>: quando l\u2019utente effettua query relative a prodotti, siti di e-commerce o affini, tra i risultati potrebbero apparire dei contenuti sponsorizzati che rispondono agli interessi dello stesso utilizzatore. Inizialmente, questa funzione sar\u00e0 disponibile unicamente sulla versione mobile del social network.<\/p><p style=\"margin-bottom: 24px; font-size: 16px; line-height: 24px; color: #000000; hyphens: auto; font-family: Inconsolata, monospace, Arial, sans-serif; font-style: normal; font-weight: 400;\">Ancora, vi sar\u00e0 la possibilit\u00e0 di piazzare contenuti pubblicitari anche nella ricerca relativa al\u00a0<span style=\"font-size: 16px; font-weight: bold; hyphens: none;\">Marketplace<\/span>, affinch\u00e9 il prodotto o il servizio sponsorizzato risponda alle chiavi inserite dallo stesso utente. In altre parole, tra un annuncio e l\u2019altro di privati, potrebbero comparire brand che si occupano di settori analoghi. Anche in questo caso, i nuovi strumenti saranno inizialmente proposti sulla versione mobile del social network.<\/p><p style=\"margin-bottom: 24px; font-size: 16px; line-height: 24px; color: #000000; hyphens: auto; font-family: Inconsolata, monospace, Arial, sans-serif; font-style: normal; font-weight: 400;\">Agli investitori saranno inoltre offerti degli strumenti appositi per gestire le loro inserzioni, come la possibilit\u00e0 di scegliere un piazzamento automatico per i contenuti che finiranno sulle timeline o, ancora, attivare o disattivare la visualizzazione nelle ricerche. Tutte le opzioni saranno disponibili nell\u2019<span style=\"font-size: 16px; font-weight: bold; hyphens: none;\">Ads Manager<\/span>.<\/p><h2 style=\"margin-top: 32px; margin-bottom: 0px; padding-right: 0px; font-size: 28px; color: #000000; font-family: Roboto, Arial, sans-serif; font-weight: bold; line-height: 34px; font-style: normal; text-align: start;\">Impression organiche: nuovo conteggio<\/h2><p style=\"margin-bottom: 24px; font-size: 16px; line-height: 24px; color: #000000; hyphens: auto; font-family: Inconsolata, monospace, Arial, sans-serif; font-style: normal; font-weight: 400;\">Facebook ha anche annunciato dei cambiamenti nel calcolo delle impression organiche per le pagine. Secondo quanto riferito da\u00a0<a style=\"font-size: 16px; color: #000000; cursor: pointer; text-decoration-line: underline; font-weight: bold; line-height: 24px; outline-style: none !important; outline-width: initial !important;\" title=\"Facebook e la misurazione delle impression\" href=\"https:\/\/marketingland.com\/facebook-is-changing-how-it-measures-organic-page-impressions-269428\" rel=\"nofollow\">Marketing Land<\/a>, la societ\u00e0 avrebbe deciso di accorciare la\u00a0<span style=\"font-size: 16px; font-weight: bold; hyphens: none;\">finestra temporale<\/span>\u00a0per registrare una singola impression presente su una pagina o nella timeline degli utenti, affinch\u00e9 la rilevazione possa essere sovrapponibile a quella gi\u00e0 in uso per i contenuti sponsorizzati.<\/p><p style=\"margin-bottom: 24px; font-size: 16px; line-height: 24px; color: #000000; hyphens: auto; font-family: Inconsolata, monospace, Arial, sans-serif; font-style: normal; font-weight: 400;\">Il social network non \u00e8 entrato in dettagli per spiegare il nuovo calcolo, ma un portavoce di Menlo Park ha sottolineato che:<\/p><blockquote style=\"margin-right: 0px; margin-bottom: 24px; margin-left: 0px; padding: 18px; font-size: 20px; position: relative; quotes: none; font-style: italic; line-height: 28px; color: #000000; font-family: Inconsolata, monospace, Arial, sans-serif; font-weight: 400;\"><p style=\"margin-bottom: 0px; font-size: 20px; line-height: 28px; hyphens: auto; font-style: italic; float: none;\">non si tratta di un cambiamento nella distribuzione, ma di una modifica nel modo in cui filtriamo le impression organiche che si verificano in un breve periodo di tempo.<\/p><\/blockquote><p style=\"margin-bottom: 0px; font-size: 16px; line-height: 24px; color: #000000; hyphens: auto; font-family: Inconsolata, monospace, Arial, sans-serif; font-style: normal; font-weight: 400;\">Facebook non ha specificato quale sia la durata di questa finestra temporale, in ogni caso viene considerata un\u2019impression quando un contenuto viene visualizzato nel feed e l\u2019utente scorre verso il basso la pagina, per poi tornare indietro sullo stesso contenuto. Ancora, se un contenuto dovesse essere visualizzato due volte nel\u00a0<span style=\"font-size: 16px; font-weight: bold; hyphens: none;\">feed<\/span>\u00a0di una stessa persona nel corso della medesima giornata verranno calcolate due impression.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Facebook announces news for advertisers about sponsored content in searches, the marketplace and impression counting. Facebook announces some small news for advertisers, useful to better manage the sponsored content and maximize its performance. The U.S. company, in fact, has decided to expand the investment potential within the Marketplace and, not a short while ago, to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3601,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[52],"tags":[],"class_list":["post-3626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-blog-en"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Facebook annuncia delle novit\u00e0 per gli advertiser, relative ai contenuti sponsorizzati nelle ricerche, nel Marketplace e il conteggio delle impression. Facebook annuncia alcune piccole novit\u00e0 per gli advertiser, utili per gestire al meglio i contenuti sponsorizzati e massimizzarne le performance. 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