{"id":4743,"date":"2020-05-16T09:05:11","date_gmt":"2020-05-16T07:05:11","guid":{"rendered":"https:\/\/www.starsystem.biz\/?p=4743"},"modified":"2020-04-20T09:19:01","modified_gmt":"2020-04-20T07:19:01","slug":"a-lesson-from-google-to-do-e-commerce","status":"publish","type":"post","link":"https:\/\/www.starsystem.biz\/en\/news-blog-en\/a-lesson-from-google-to-do-e-commerce\/","title":{"rendered":"A lesson from Google to do e-commerce"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4743\" class=\"elementor elementor-4743 elementor-4736\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b76cd1b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b76cd1b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47ee86d\" data-id=\"47ee86d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a14157 elementor-widget elementor-widget-heading\" data-id=\"4a14157\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Google lancia la piattaforma Grow My Store, utile alle piccole e medie imprese per capire i punti di forza e i talloni d'Achille dei loro siti di e-commerce<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9130053 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9130053\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-351429d\" data-id=\"351429d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d6a413 elementor-widget elementor-widget-image\" data-id=\"3d6a413\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1050\" height=\"590\" src=\"https:\/\/www.starsystem.biz\/wp-content\/uploads\/2020\/04\/grow-my-store.jpg\" class=\"attachment-large size-large wp-image-4738\" alt=\"\" srcset=\"https:\/\/www.starsystem.biz\/wp-content\/uploads\/2020\/04\/grow-my-store.jpg 1050w, https:\/\/www.starsystem.biz\/wp-content\/uploads\/2020\/04\/grow-my-store-800x450.jpg 800w, https:\/\/www.starsystem.biz\/wp-content\/uploads\/2020\/04\/grow-my-store-768x432.jpg 768w, https:\/\/www.starsystem.biz\/wp-content\/uploads\/2020\/04\/grow-my-store-1000x562.jpg 1000w, https:\/\/www.starsystem.biz\/wp-content\/uploads\/2020\/04\/grow-my-store-300x169.jpg 300w, https:\/\/www.starsystem.biz\/wp-content\/uploads\/2020\/04\/grow-my-store-150x84.jpg 150w\" sizes=\"(max-width: 1050px) 100vw, 1050px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5dc376c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5dc376c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4656ff8\" data-id=\"4656ff8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b4798a elementor-widget elementor-widget-text-editor\" data-id=\"4b4798a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si chiama <strong>Grow My Store<\/strong> la nuova <strong>piattaforma gratuita che Google<\/strong> ha creato per <strong>aiutare le piccole e medie imprese<\/strong> italiane che eseguono vendita di prodotti al dettaglio a <strong>migliorare la loro presenza online<\/strong>. Secondo il 57% dei commercianti interpellati dall\u2019associazione italiana del commercio elettronico, <strong>Netcomm<\/strong>, e Google, l\u2019e-commerce \u00e8 considerato il mezzo ideale per <strong>avviare facilmente e velocemente<\/strong> la propria attivit\u00e0 di vendita.<\/p><p>In un periodo nel quale le saracinesche di molti negozi rimangono abbassate, i commercianti stanno facendo <strong>molto affidamento sull\u2019e-commerce<\/strong> per continuare a vendere i propri prodotti. Purtroppo non per tutti i commercianti \u00e8 facile sviluppare in breve tempo le competenze specifiche necessarie per destreggiarsi nel mondo del commercio digitale. Questa lacuna digitale rischierebbe quindi di tradursi in una perdita di clienti e in una conseguente diminuzione dei guadagni.<\/p><p>\u201c<em>Lo sviluppo di un proprio sito e-commerce \u00e8 il modello di commercio digitale che genera <strong>maggiori vantaggi a lungo termine<\/strong>, nonostante richieda un intenso impegno nella fase di settaggio iniziale. Per ottenere i migliori risultati \u00e8 necessario acquisire le giuste competenze\u201d, <\/em>ha affermato Vincenzo Riili, direttore marketing di Google Italia.<\/p><p>Attraverso la piattaforma gratuita di Google i commercianti potranno facilmente <strong>verificare l\u2019efficacia del loro sito internet<\/strong> rispetto agli standard del settore. Grow my store, inoltre, metter\u00e0 a disposizione anche <strong>consigli e approfondiment<\/strong>i che potranno tornare utili per migliorare il proprio sito internet e la vendita dei propri prodotti online.<\/p><p>Grazie all\u2019analisi eseguita dalla piattaforma i commercianti potranno individuare <strong>pregi e difetti<\/strong> del sito nel report che Grow My Store generer\u00e0. La piattaforma consentir\u00e0 ai commercianti di scoprire se, per esempio, il proprio sito web elenca chiaramente prodotti e prezzi, se sono chiare le politiche di restituzione o se esiste un supporto di live chat. Inoltre nell\u2019analisi sar\u00e0 valutata la fruibilit\u00e0 del sito da desktop e dispositivi mobile. Grazie alla piattaforma sar\u00e0 possibile capire come perfezionare il proprio sito internet in modo da sfruttare appieno le potenzialit\u00e0 dell\u2019ecommerce.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google launches the Grow My Store platform, useful for small and medium businesses to understand the strengths and Achilles&#8217; heels of their e-commerce sites . It&#8217;s called Grow My Store the new free platform that Google has created to help small and medium sized Italian companies that sell retail products to improve their online presence. 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