With the beginning of the pandemic in March 2020 Covid-19 has brought many limitations to the tourism sector, with huge repercussions on the economy: with the spread of vaccines and the new provisions there seems to be a glimmer of hope for Italian tourism.<\/p>
In a period of constant uncertainty for the future, reassuring potential customers by providing them with flexibility and security in their bookings<\/strong> will bring you good results in terms of conversion.\u00a0<\/p> During the pandemic, people’s habits have changed, with an unprecedented momentum for digital. It becomes essential to communicate through digital tools<\/strong>: a careful social media marketing plan, specific campaigns on Google’s Search and Display network and a website where users can land thanks to our personalized ads.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t People spend a good part of their time on social media, Facebook and Instagram in primis: they look for entertainment and inspiration, even for their own travels.<\/p> Take advantage of these powerful digital tools to tell your story in an authentic and engaging way<\/strong>: share the experiences of your users, document with photos and videos your compliance with anti-Covid measures and the quality of your services.\u00a0<\/p> Also tell about all that the area where your accommodation is located offers, showing the activities, experiences and unmissable places that the area has to offer<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t Customers who already know you and have stayed at your facility will be more likely to book their vacations, so a good marketing strategy is essential to increase bookings<\/strong>.<\/p> The information you collect from your customers is a resource that you can use to great effect.<\/strong>\u00a0Have a list containing the valuable information of those who have already been your customers: you can use it in different ways to implement a winning strategy.<\/p> Email marketing<\/strong>: a newsletter to entice people to come back and spend their vacations at your facility again, pushing if news and exclusive services.<\/p> Facebook and Google Ads<\/strong>: with a specific targeting you can target your ads to your loyal customers, with offers or personalized communications.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\tStorytelling and social media<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
Tell about yourself through social media<\/h2>
Focus on loyal clients<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
Focus on customers who already know you<\/h2>