{"id":6432,"date":"2022-07-08T15:30:19","date_gmt":"2022-07-08T13:30:19","guid":{"rendered":"https:\/\/www.starsystem.biz\/?p=6432"},"modified":"2026-08-24T15:56:50","modified_gmt":"2026-08-24T13:56:50","slug":"expert-buying-groups-totem-project","status":"publish","type":"post","link":"https:\/\/www.starsystem.biz\/en\/portfolio-en\/b2b-en\/expert-buying-groups-totem-project\/","title":{"rendered":"Expert buying groups totem project"},"content":{"rendered":"\t\t
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BACKGOUND<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Expert purchasing groups have chosen an innovative solution to ensure their customers have a superior in-store experience<\/strong>: interactive totems.<\/p>

Using totems within the store is the ideal solution to provide visitors with interactive product information<\/strong>, quickly guiding them to purchase the desired item through easy navigation<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tIMPROVE THE IN-STORE EXPERIENCE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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A complete system, one of a kind, in terms of functionality and user experience<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Thanks to a simple and intuitive interface<\/strong>, users will be able to have access to the following features:<\/strong><\/p>

  • View current flyers and promotions;<\/strong><\/li>
  • Search for products<\/strong> by name or category;<\/li>
  • Apply filters<\/strong> to refine your search;<\/li>
  • Search by technical characteristics<\/strong> of the product;<\/li>
  • View product sheets;<\/strong><\/li>
  • Possibility to compare<\/strong> two or three products;<\/strong><\/li>
  • Sales support for shopkeepers,<\/strong> giving access to information relating to the sale of the item, the relative availability in the various locations and the possibility of repurchase.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Cliente\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    The interactive information point within your store<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    It is suitable for public use stations equipped with a touchscreen<\/strong>: it has a modular structure and can be implemented with the addition of new functions. It adopts Client-Server technology<\/strong> for system management and administration: a convenient back office system allows the updating of contents and their rapid publication on totems online.<\/p>

    The entire back office was created with simple web pages, accessible by store staff:<\/strong> price, availability and offer information is automatically taken from the store management system, without any intervention on the part of the store staff.<\/p>

    Designed specifically for touch screen systems, it offers a very intuitive and user-friendly user interface,<\/strong> capable of facilitating consultation operations for a vast pool of users.<\/p>

    • Cloud system that does not need tasks for installation and maintenance<\/li>
    • 100% web: a browser is sufficient to use it<\/li>
    • It can have horizontal or vertical presentation<\/li>
    • Supports full HD and 4k resolution<\/li><\/ul>

      One of the main advantages of multimedia totems is their ability to attract the attention of customers,<\/strong> as moving images and videos are much more effective than static images. Compared to traditional signage, content can be programmed and reproduced: placing it in strategic locations will not go unnoticed<\/strong> by store visitors.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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      Sales consultancy and support<\/span><\/h2><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      The totems created represent a valid support for sales:<\/strong> in addition to attracting the attention of customers, they contain useful information for sales, which is used by store staff. Not only does it indicate the technical characteristics<\/strong> of a given item, but the shopkeeper has access to information relating to the sale<\/strong> of the item, its relative availability in the various locations<\/strong> and the possibility of repurchase.<\/strong><\/p>

      The totem is linked with the point-of-sale website:<\/strong><\/p>

      • Prices, availability and offers are the same.<\/li>
      • If a customer visiting the store uses the \u201cshare\u201d feature, they will receive via email or message with a link for consultation on the purchase that links to the store’s website.<\/li>
      • After comparing two or more items it is possible to forward the results of the comparison via email or text message, with a link that takes you to the store website.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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        Do you want to improve the customer experience in store? <\/h3>\n

        Request a free consultation!<\/p>\n <\/div>\n \n

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