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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t $\"Immagine$ \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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We have been working with <\/em>Calze GM<\/a><\/em> since 2020<\/em><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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background<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Calze GM<\/strong> is a family company founded in 1960 in Trento, when the founder, Giorgio Montagni, had the vision to introduce a product to the market that didn\u2019t yet exist in Italy: the technical sock<\/strong>.<\/p>
The client had already entrusted us with the creation of digital marketing campaigns<\/strong> and SEO optimization<\/strong> for their blog.<\/p>
We were later chosen to redesign their e-commerce website<\/strong> with a custom graphic project aimed at optimizing mobile navigation<\/strong>, enhancing the user experience<\/strong>, and simplifying the purchasing process<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t $\"logo$ \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBuild Your E-Commerce Platform<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The evolution of Calze GM<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The project transformed the website from a simple online shop into a true content-rich platform<\/strong>, complete with dedicated sections and deep integration with social media channels \u2014 a real strength of the brand.<\/p>
We reimagined the user experience by focusing on intuitive navigation<\/strong> and a responsive design<\/strong> tailored for mobile devices, to ensure a smooth and enjoyable purchasing journey.<\/strong><\/p>
High-impact visuals<\/strong>, designed to support the brand\u2019s storytelling, help strengthen the company\u2019s image and improve its search engine ranking<\/strong>.<\/p>
In summary, this redesign enabled Calze GM to stand out in the online landscape, highlighting its heritage, innovation, and industry expertise.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t $\"Schermata$ \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t $\"Schermata$ \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t $\"\"$ \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Shopify \u2013 The Smart Solution for Your E-commerce<\/strong><\/h3>
Shopify<\/strong> is an e-commerce platform that allows businesses to quickly launch their online store, removing technical complexity and enabling them to focus on their core business.<\/p>
The decision to use Shopify was driven by the desire to provide Calze GM<\/strong> with an intuitive tool, ideal for small and medium-sized enterprises<\/strong> that don\u2019t require highly customized solutions but still want to grow steadily over time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Simple shopping experience<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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How many times have we abandoned the cart due to a purchasing process that is too long and complex?<\/p>
For the new Calze GM website<\/strong> we have simplified every step to make the shopping experience fast and intuitive:<\/strong><\/p>
Clear and effective layout:<\/strong> we have designed a simple structure that guides the user naturally.<\/li>
Noticeable Call-to-Action:<\/strong> the buttons to proceed in the cart and complete the purchase are visible and accessible.<\/li>
Quick check-out:<\/strong> thanks to the integration of payment systems such as PayPal Express, Google and Apple Pay, it is possible to complete the order in just a few clicks.<\/li>
Essential data and automatic compilation:<\/strong> we only require essential information, with the possibility of automatically filling in fields, to minimize transaction time.<\/li><\/ul>
With these interventions, the new site drastically reduces the barriers to completing the purchase, offering a seamless and seamless experience.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t $\"schermata$ \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t $\"Tre$ \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Mobile First: Unlocking the Full Potential of Your Online Store<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Today, mobile<\/strong> is the primary channel for browsing the web and making purchases.<\/p>
Thanks to smartphones, users access the internet easily and frequently, pushing businesses to always be mobile-ready in order not to lose potential customers.<\/p>
With the shift to a mobile-first approach<\/strong>, promoted by Google since 2021<\/strong>, websites are now primarily indexed in their mobile version rather than their desktop version.<\/p>
Calze GM<\/strong> quickly embraced this trend, choosing to invest in transforming its website into a responsive platform<\/strong> capable of delivering an optimal user experience and always-accessible content, regardless of the device being used.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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site restyling, is it really necessary?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The term “restyling”<\/strong> might seem like a simple graphic update, but in reality, it represents a strategic intervention that impacts several key aspects of a website, including usability<\/strong>, search engine ranking<\/strong>, and the overall user experience<\/strong>.<\/p>
If you identify with at least one of these situations, it might be time to consider a website redesign:<\/p>
Your website is not optimized for mobile browsing<\/strong>.<\/p><\/li>
The site’s navigation is not intuitive or user-friendly.<\/p><\/li>
Your website doesn’t appear among the top search results on Google<\/strong>.<\/p><\/li>
The site doesn’t properly reflect your brand’s identity and values<\/strong>.<\/p><\/li>
The website design looks outdated and unengaging.<\/p><\/li><\/ul>
A well-planned redesign can significantly improve your online visibility<\/strong>, user interaction<\/strong>, and, consequently, your business results<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tUnlock Your Website\u2019s Full Potential<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Are you ready to create your new website?<\/h3>\n
Are you ready to elevate your online presence? Reach out for a free consultation!<\/p>\n <\/div>\n \n
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<\/textarea><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<p><label><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-947\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><input type=\"checkbox\" name=\"acceptance-947\" value=\"1\" aria-invalid=\"false\" \/><\/span><\/span><\/span> <span>I authorize the processing of my personal data pursuant to EU Regulation 2016\/679 for the sending of commercial information or advertising material about StarSystem IT products and\/or services. <a href=\"\/privacy\/\">For more information<\/a><\/span><\/label>\n\t<\/p>\n<\/div>\n<p>This site is protected by reCAPTCHA and by Google\u2019s <a href=\"https:\/\/policies.google.com\/privacy\" rel=\"nofollow\">Privacy Policy<\/a> and <a href=\"https:\/\/policies.google.com\/terms\" rel=\"nofollow\">Terms of Service<\/a>.\n<\/p>\n<div class=\"button form-button\">\n\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Invia\" \/>Send request\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n <div class=\"contact-buttons\">\n <a href=\"tel:+39 0461 185 10 40\" class=\"contact-button\">\n <p>Call us<\/p>\n <p>+39 0461 185 10 40<\/p>\n <\/a>\n <a href=\"mailto:info@starsystem.biz\" class=\"contact-button\">\n <p>Write us<\/p>\n <p>info@starsystem.biz<\/p>\n <\/a>\n <\/div>\n<\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffa8a2e elementor-widget elementor-widget-html\" data-id=\"ffa8a2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a href=\"https:\/\/www.starsystem.biz\/en\/scrivici\/#contactExpert\" id=\"pulsante-esperto\">Request Your E-Commerce Consultation<\/a>\n\n<style>\n #pulsante-esperto {\n position: fixed;\n top:18%;\n right: 20px;\n background-color: #94c9ff;\n color: white !important;\n font-style: italic;\n font-weight: bold !important;\n padding: 22px 24px;\n text-transform: uppercase;\n border-radius: 6px;\n font-family: sans-serif;\n font-size: 18px;\n box-shadow: 0 4px 12px rgba(0, 0, 0, 0.2);\n z-index: 999;\n opacity: 1;\n transition: opacity 0.4s ease;\n }\n\n #pulsante-esperto.hidden {\n opacity: 0;\n pointer-events: none;\n }\n\n #pulsante-esperto:hover {\n background-color: #2878D9;\n }\n\n @media only screen and (max-width: 767px) {\n #pulsante-esperto {\n padding: 14px 16px;\n font-size: 14px;\n top: 21%; \/* Anche qui modificato *\/\n right: 2px;\n font-size: 12px;\n padding: 12px;\n }\n }\n<\/style>\n\n<script>\n let timeout;\n const btn = document.getElementById(\"pulsante-esperto\");\n\n window.addEventListener(\"scroll\", () => {\n btn.classList.add(\"hidden\");\n clearTimeout(timeout);\n\n timeout = setTimeout(() => {\n btn.classList.remove(\"hidden\");\n }, 800);\n });\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We have been working with Calze GM since 2020 background Calze GM is a family company founded in 1960 in Trento, when the founder, Giorgio Montagni, had the vision to introduce a product to the market that didn\u2019t yet exist in Italy: the technical sock. The client had already entrusted us with the creation of […]<\/p>\n","protected":false},"author":1,"featured_media":6848,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[9,17],"tags":[],"class_list":["post-6853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio","category-e-commerce"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"We have been working with Calze GM since 2020 background Calze GM is a family company founded in 1960 in Trento, when the founder, Giorgio Montagni, had the vision to introduce a product to the market that didn\u2019t yet exist in Italy: the technical sock.The client had already entrusted us with the creation of digital\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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