How Gaer promoted online offers while driving value and visibility for its physical stores.
Lavoriamo con Gaer dal 2016
A well-established company within the Expert network
Founded in 1973 through the collaboration of a group of retailers in Emilia-Romagna, GAER brings together stores specialising in electronics and home appliances, including Expert, Expert City and independent retailers.
Through competitive offerings, coordinated promotional initiatives and commercial support, members are able to meet market challenges while maintaining their own identity.
71
x
Estimated return on advertising investment
+125 k
Store visits generated by Google campaigns
-84%
Cost per store visit compared to the initial phase
-80%
Meta advertising costs compared to traditional ads
Do you manage a network of stores and want to drive more customers to your physical locations?
FROM COORDINATED PROMOTION TO A STRATEGY THAT ENHANCES EVERY STORE
SOCIAL MEDIA MANAGEMENT
For several years, we have been supporting GAER in the promotion of Expert stores through social media profile management.
STRATEGY AND VISIBILITY
Over time, the strategy has evolved to address a clear objective: increase the visibility of each store’s offers, reach potential customers in the local area and drive visits to physical stores.
CAMPAIGNS FOCUSED ON TANGIBLE RESULTS
To achieve this, we developed an approach that integrates two complementary channels: Meta, to promote offers and products, and Google Ads, to increase local store visibility and drive store visits.
Google Ads Local:
dare visibilità al negozio sul territorio
META: PROMOTING THE MOST RELEVANT PRODUCTS
Initially, Meta campaigns promoted the same content across all participating stores, with ads dedicated to offers and promotional flyers, along with customised landing pages designed to direct people to the products available at their local store.
Over the past year, product catalogues have been integrated into the ads. This allows us to complement network-wide promotional content by showing the products on offer that are most relevant to the interests of the people reached.
The result is more targeted promotion, connecting offers with the most relevant products and local store.
Compared to traditional ads, the campaigns generated up to 20 times more visits to the website for product reservations, while reducing costs by up to 80%.
CONTINUOUS OPTIMISATION TO IMPROVE RESULTS
The results achieved are the outcome of ongoing work carried out in collaboration with GAER. We monitor campaign performance, test new solutions and optimise activities based on the data collected, with the aim of improving investment efficiency and supporting the visibility of each individual store.
On Google Ads, this approach has helped reduce the cost per store visit by 84% compared to the initial phase.
On Meta, the introduction of product catalogues has delivered better results compared to traditional ads, reducing costs by up to 80%.
More visibility for offers, a stronger focus on local markets and campaigns continuously optimised over time: an approach designed to support physical stores and maximise the commercial opportunities of each location.
Every euro invested brings more people into stores, and that is exactly the kind of result we aim to achieve with our clients.
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