We have been working with Levico Holidays since 2017
BACKGROUND
Levico Holidays is a company of local tour operators active since 2014.
It was born from the need to highlight the beauty and potential of Levico Terme in Valsugana, one of the most popular locations in the heart of Trentino, and give the right visibility to the hotels of Levico Terme.
goal of the project
The Levico Holidays team immediately understood the importance of being present online effectively: to obtain results, careful web marketing activity was necessary, to bring new users to the site and have them proceed with booking in one of the partner hotels.
strategy adopted
1. UNDERSTAND THE PURCHASING PROCESS TO GENERATE RESULTS
To bring users to the conversion, or to the booking request, it was essential to consider the “customer journey“: it is the purchasing path that leads a person who does not know us to complete the conversion within our site.
The phases of the Customer Journey and its decision-making funnel are multiple and lead to greater involvement, satisfaction and conversions.
To segment and make decisions with respect to the initiatives to be activated on the different channels it is necessary to collect information about our users: this knowledge makes it possible to identify the different points of contact and implement the most appropriate action strategies in the different phases of the user experience.
2. DIFFERENT TYPES OF GOOGLE ADS CAMPAIGNS FOR DIFFERENT OBJECTIVES
- Search Network Campaign: ads are shown to people who are actively searching for the services you offer. The campaign allows you to highlight your ads compared to your competitors. If combined with the right keywords it becomes a sponsorship strategy with high conversion possibilities.
- Display network campaign: the most suitable type to bring visibility and traffic to the site. In a preliminary phase it allows us to collect information on visitors to our site, to convert them into buyers through a remarketing strategy.
- Discovery Campaign: allows you to publish highly personalized and visually stimulating advertising experiences for users ready to discover and interact with your brand (remarketing audience list). The greatest results are achieved by focusing on the audiences who are most likely to convert for your business, based on the performance observed in your display campaigns and on the search network.
3. Talk to your customers on social media
With Levico Holidays we have managed campaigns to increase the store’s awareness, reaching people interested in booking a holiday in Trentino on Facebook and Instagram and sending them back to the site to learn more and proceed with the booking request.
The sponsorships were targeted based on customer requests and produced excellent results in terms of “engagement“, showing relevant adverts to users while they were connected to their social networks.
At the same time we have worked to increase loyalty on the page, to give impetus to the business and acquire loyal customers: over time this allows us to contact people who have expressed interest, simply by publishing a post on our page.
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