BACKGOUND
The Expert purchasing groups have chosen an innovative solution to ensure their customers have a superior in-store experience: interactive totems.
Using totems within the store is the ideal solution to provide visitors with interactive product information, quickly guiding them to purchase the desired item through easy navigation.
A complete system, one of a kind, in terms of functionality and user experience
Thanks to a simple and intuitive interface, users will be able to have access to the following features:
- View current flyers and promotions;
- Search for products by name or category;
- Apply filters to refine your search;
- Search by technical characteristics of the product;
- View product sheets;
- Possibility to compare two or three products;
- Sales support for shopkeepers, giving access to information relating to the sale of the item, the relative availability in the various locations and the possibility of repurchase.
The interactive information point within your store
It is suitable for public use stations equipped with a touchscreen: it has a modular structure and can be implemented with the addition of new functions. It adopts Client-Server technology for system management and administration: a convenient back office system allows the updating of contents and their rapid publication on totems online.
The entire back office was created with simple web pages, accessible by store staff: price, availability and offer information is automatically taken from the store management system, without any intervention on the part of the store staff.
Designed specifically for touch screen systems, it offers a very intuitive and user-friendly user interface, capable of facilitating consultation operations for a vast pool of users.
- Cloud system that does not need tasks for installation and maintenance
- 100% web: a browser is sufficient to use it
- It can have horizontal or vertical presentation
- Supports full HD and 4k resolution
One of the main advantages of multimedia totems is their ability to attract the attention of customers, as moving images and videos are much more effective than static images. Compared to traditional signage, content can be programmed and reproduced: placing it in strategic locations will not go unnoticed by store visitors.
Sales consultancy and support
The totems created represent a valid support for sales: in addition to attracting the attention of customers, they contain useful information for sales, which is used by store staff. Not only does it indicate the technical characteristics of a given item, but the shopkeeper has access to information relating to the sale of the item, its relative availability in the various locations and the possibility of repurchase.
The totem is linked with the point-of-sale website:
- Prices, availability and offers are the same.
- If a customer visiting the store uses the “share” feature, they will receive via email or message with a link for consultation on the purchase that links to the store’s website.
- After comparing two or more items it is possible to forward the results of the comparison via email or text message, with a link that takes you to the store website.
Do you want to improve the customer experience in store?
Request a free consultation!