How Expert Achieved a 30% Reduction in Operational Management Time Through a Centralized B2B Platform
Lavoriamo con Expert Italia dal 2016
A Business Operating Throughout the Country
With a network of more than 500 stores nationwide, Expert manages a complex ecosystem of people, information, and operations on a daily basis.
Communications across the network, promotional campaigns, events, and operational workflows demand tools that enable seamless collaboration, greater efficiency, and full control, even at this scale.
+30%
time saved
+500
stores
+600
communications sent
+45
promotional campaigns executed
Do you manage a network of stores, franchisees, or business partners?
A Growing Network
Managing a network of more than 500 stores means coordinating people, information, and processes every day across locations, shareholders, and suppliers.
When the collaboration with Expert began, the company already had several internal tools in place. However, it lacked a single platform capable of connecting all stakeholders across the network and enabling seamless communication and collaboration.
Too many tools
Too many steps
Limited control
AN UNSUSTAINABLE SYSTEM FOR A LARGE ORGANIZATION
Among the main challenges were:
- Difficulty in quickly distributing communications and circulars to stores;
- Fragmented management of promotional campaigns;
- Dispersed organization of conventions, assemblies, and training courses;
- Complex workflows for new affiliations and store rebranding, involving multiple steps between field agents, administration teams, and the Board of Directors.
Does your organization face the same challenges?
FROM A FRAGMENTED MANAGEMENT TO A SHARED ECOSYSTEM
We designed a B2B platform to become the central operational hub for the entire Expert network.
More than just a portal, it is a digital workspace where head office, stores, and partners can collaborate through shared and fully digitalized processes.
- Centralized communications
- Coordinated marketing across the entire network
- Events and training without manual administration
- Digitalization of affiliation and onboarding processes
A SINGLE PLATFORM TO STREAMLINE EVERY PROCESS ACROSS THE NETWORK
CENTRALIZED COMMUNICATIONS
The platform enables the management of all network communications through a single digital environment, eliminating the fragmentation of emails, documents, and disconnected channels.
Head office can quickly and securely distribute circulars, updates, and operational information to the relevant recipients, ensuring greater organization, traceability, and timeliness in information sharing.
- Fast
COORDINATED MARKETING ACROSS THE ENTIRE NETWORK
The platform supports the entire management process for promotional initiatives, from flyer creation (products, categories, pages, images, and pricing) to sharing information with participating stores.
All information is updated in real time, facilitating collaboration between head office, suppliers, and stores.
- Coordinated
EVENTS AND TRAINING WITHOUT MANUAL ADMINISTRATION
Conventions, assemblies, and training courses are managed directly through the platform. Participants can register online, while headquarters automatically collects all the information required for the event’s organizational and logistical management.
- Organized
DIGITALIZATION OF AFFILIATION PROCESSES
The opening of new stores and store rebranding processes also follow a fully digital workflow.
The field agent submits the request directly through the platform, the administration team reviews the documentation, requests any necessary additional information, and forwards the application to the Board of Directors for final approval.
- Convenient
Starsystem provided us with a B2B platform to manage the group’s centralized purchasing activities, integrated with a customized solution for promotional campaign management. By integrating our business processes, the platform reduced operational management time by approximately 30% compared to the previous approach. I would certainly recommend Starsystem for its ability to deliver solutions that integrate complex processes quickly and at a reasonable cost.
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