We have been working with Euro CEA since 2008
background
Fiducia & Convenienza is the brand name of the flyer of Euro CEA, a company based in Trento that deals with large-scale distribution throughout Italy with 1,000 customers served nationwide. The portal is aimed at end customers, with dedicated offers, the flyer and a blog dedicated to the world of consumer electronics and technology always updated.
the goal of the project
Developing a highly customized web platform, integrated with the company’s B2B system, with the goal of enhancing communication effectiveness, automating the management of commercial and institutional information, and boosting online visibility through targeted web marketing strategies.
Realization project portal fiduciaeconvenienza.it
We developed a fully customized website, designed and implemented in-house, capable of interacting dynamically with the client’s B2B software — also provided by us. All data concerning institutional content, store locations, and promotional flyer offers is automatically synchronized through a server-to-server integration, ensuring continuous updates with no manual intervention.
In parallel, we conceived and managed targeted web marketing strategies, including SEM (Search Engine Marketing) and SMM (Social Media Marketing) campaigns, to strengthen online presence and generate qualified traffic.
The project proved successful from the very first months, reaching over 1 million page views in the first 6 months after launch.
web marketing
In addition to the web project, the customer has entrusted us with all the web marketing, with the aim of generating “brand-awareness” for this brand new and give visibility to the entire circuit of points of sale on the national territory.
1. Facebook Social Media Marketing Campaign
Sponsorships have been “targetized” according to the customer’s requests and have produced excellent results in terms of “engagement”, the audience of the Facebook page, for example, has increased from 0 to almost 30,000 “likes” in a very short time!
2. Google Network Campaigns Display
For the Google Ads channel, instead, we have designed a customized digital marketing strategy, based on specific conversion actions on the site, closely linked to the collection of “leads” and useful interactions to increase physical visits to individual stores, with the specific objective of designing network campaigns “Display” functional to the “brand awareness” of the brand and the increase in sales.
All the activity developed was then constantly monitored and optimized with excellent results in terms of performance.
Let’s build the perfect website for you – Are you ready?
Ready to elevate your online presence? Reach out for a free consultation!