We have been working with Levico Holidays since 2017
background
Levico Holidays is a company of local tour operators active since 2014.
It was born from the need to highlight the beauty and potential of Levico Terme in Valsugana, one of the most popular places in the heart of Trentino, and give the right visibility to hotels in Levico Terme.
the goal of the project
The project was created with the aim of highlighting Levico Terme as a key tourist destination in Trentino, by strengthening the online visibility of local accommodation facilities. The main objective was to offer users an intuitive and accessible digital experience, capable of simplifying the booking process and promoting seasonal offers from the region’s hotels.
Creation of a new website for the hotel consortium of Levico Terme
We have created for the thermal tourism company a web portal with WordPress, completely responsive according to the new paradigm “mobile first”, giving priority to accessibility and specific features of mobile devices, smartphones and tablets.
WordPress is an open source web and content management system (CMS) software platform, that is, a program that, turning on the server side, allows the creation and distribution of an Internet site made up of text or multimedia contents, easily managed and dynamically updated.
WordPress feeds 34% of all websites on the Internet, including those without a content management system (CMS) or with a self-developed CMS. To put it clearly, WordPress feeds over a third of the web!
The site integrates advanced features for fast booking, with dedicated offers of facilities in every season.
web marketing
We have created for Levico Holidays targeted advertising campaigns of Web Marketing: Search Network (Keyword) and Display of Google and Social Media Marketing on Facebook.
1. Facebook Social Media Marketing Campaigns
Sponsorships have been “targetized” according to the customer’s requests and have produced excellent results in terms of “engagement”, the audience of the Facebook page, for example, has increased from 0 to over 15,000 “likes” in a short time!
2. Realization of the Instagram page
We have helped our client to open their own Instagram channel, training staff on “best practices” for posting, guiding them in identifying the right target for their communication.
3. Google Network Campaigns Display and Search (Keyword)
For the Google Ads channel, on the other hand, we have designed a customised digital marketing strategy, based on specific conversion actions on the site and a “thank you page” closely linked to the collection of booking leads, with the specific objective of designing “Display” network campaigns that are functional to the “brand awareness” of the brand and the increase in sales. We then worked on various combinations of keywords on Google’s search network with various types of correspondence to increase bookings to hotel booking systems with a very high CTR compared to the average.
All the activity developed was then constantly monitored and optimized with excellent results in terms of performance.
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