We have been working with Vacanze in Baita since 2019
background
Vacanze in baita is an association that brings together mountain houses for rent in Valsugana and on the Lagorai mountain range, but not only… .
Cabin holidays are the best way to experience the mountains, to immerse yourself in the greenery of meadows and woods in summer or to experience and love snow in winter.
We have created targeted Web Marketing advertising campaigns for Holidays in the hut: Google Displays and Social Media Marketing on Facebook.
the gosl of the project
Increase brand visibility and optimize customer digital communication through a strategic presence on the main channels: Facebook, Instagram and Google Ads. The intervention aimed to generate engagement, internal training and targeted actions to increase brand awareness and conversions.
strategy adopted
1. Social media marketing facebbok campaigns
The sponsorships were “targeted” based on customer requests and produced excellent results in terms of “engagement”, the audience of the Facebook page for example went from 1,600 to over 25,000 “likes”!
2. creation of Instagram page
We helped our client open their own Instagram channel, providing specific training to staff regarding “best practices” for publishing posts, guiding them in identifying the correct target for their communication.
3. google network display campaigns
For the Google Ads channel, however, we have designed a customized digital marketing strategy, based on specific conversion actions on the site and a “thank you page” closely linked to the collection of booking “leads”, this with the specific objective of designing campaigns network “Display” functional to “brand awareness” of the brand and the increase in sales.
All the activity developed was then constantly monitored and optimised with excellent performance results.
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