During 2021, despite the reopening of many stores, localism has not diminished. In fact, we are seeing a renewed commitment to local communities.
The trend toward localism accelerated during the 2020s as people were forced to stay out of the area where they reside, but even before the pandemic froze life as we knew it, people around the world were moving toward a more local, neighborhood-oriented lifestyle. This growing trend among consumers, described as “localism,” has disrupted retail and changed the way people consume and interact with brands. It’s a trend that saw a predictable surge during the Covid period, but is now being maintained in response to ethical needs as well.
According to research conducted by Google on consumer behavior, about 46% of users search for information on local businesses and 88% of them visit or call the store in the next 24 hours. Today, online searches for local businesses are increasing by the day, which is why developing a local marketing strategy becomes imperative to make yourself known nearby and find potential customers.
But what is meant by local marketing and how can we use it to promote and increase sales?