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DGGroup web portal

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Computer e cellulare che mostrano il portale, responsive, che è stato realizzato per DGGROUP

Working with DGGroup since 2001

background

DGGroup boasts a large distribution structure: through hundreds of sales points in the field of consumer electronics, present throughout Italy, it takes care of the distribution of household appliances, audio/video, IT and office automation.

All members and affiliates share the same passion and dedication in putting their commitment to their work into practice: offering you the highest professionalism and expertise in the market, with the best advice and the most accurate service.

portals DGGroup graphic
increase-viewFlyers-site

implemented solution

We have created a web application for the Expert group’s points of sale that allows users to view the promotions and active offers of their trusted store conveniently online, whenever and wherever they want: Domex.it is the main communication site of the DGGroup group.

The simple and intuitive interface allows a good browsing experience by users. The site is responsive, i.e. it adapts its template and functions depending on the size of the display, to make viewing the site optimal with any device (smartphone, PC or tablet).

illustrazione che raffigura un computer con degli ingranaggi, vuole rappresentare la sezione funzioni principali

main functions

On the main screen of the site you can:

  • consult the entire catalogue
  • view offers and browse current flyers
  • know availability, complete data sheet, price and discount of the item
  • book the item to place the order: you can do so by calling, sending a Whatsapp or filling out the specific form directly at the point of sale
  • find point of sale information and contacts

Proximity e-commerce: your trusted store is now also online

The Covid-19 pandemic has changed customers’ purchasing habits: lockdowns and the resulting ban on unnecessary travel have forced many people to buy online for the first time.

Proximity e-commerce is a digital sales channel that complements the physical store, leveraging the vast potential of online shopping. Once you’ve browsed the full catalog or flyers, you can make your purchase directly through the website:

  • Installation and pickup service for your used items

  • “Buy and receive at home” option

  • “Buy and collect in-store” option

Digital Promotion Strategies for the Sales Network

Facebook Campaigns by Social Media Marketing

 

We manage campaigns on Facebook in an automated way but tailored to each individual store: we promote the promotional activities of the flyer and schedule specific posts for each store.

Sponsorships are “targetizzate” based on customer requests: addressing the right audience we have obtained excellent results in terms of engagement and post coverage.

Google campaigns
network Display

 

Google Ads Display campaigns are activated for each portal: the banners, displayed by the users during the navigation, go directly to the Domex site: on the site the geolocation service is active and from the main DGGroup portal customers are redirected to the website of the nearest store.
 
This is a strategy of digital marketing reasoned to make potential customers perform specific conversions on the site: the collection of “leads” and interactions aims to increase physical visits in individual pints of sale.
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