In this case study we explain how we did it
increase sales of GM Socks by 41% in less than a year.
background
GM socks, born in the late ‘50, has quickly established itself in the technical sportswear sector, supporting professional athletes in high-level competitions. Production, entirely Italian, increasingly focuses on sustainability.
“We’ve been working with Starsystem for years and couldn’t be happier. The agency developed our e-commerce on Shopify, customizing the template with various integrations tailored to our needs. Furthermore, they manage the entire advertising part and occasionally SEO projects with great professionalism. Thanks to their support, we have seen a significant increase in online sales year after year”
GM Soccks
THE GOAL OF THE PROJECT
STRATEGY ADOPTED
1. SOCIAL ADVERTISING
Calze GM has been taking care of its social profiles, Facebook and Instagram, for years to maintain contact with the community and promote sustainability.
In addition to organic content, it has relied on us for online advertising with Meta Ads for years to encourage sales. This platform allows you to create personalized ads to specifically reach only the ideal audience for the customer offer, thanks to advanced targeting tools.
2. adv campaigns
Via Facebook and Instagram they offer unique benefits;
They appear on every placement
(stories, feeds, reels, and messengers);
They allow you to define in detail
the audience to reach;
They are customizable with images, texts,
clickable products and much more.
3. google ads
Google Ads has played a decisive role in strengthening ADV campaigns, supporting social activities with a targeted and high-impact online advertising strategy.
With the ability to show ads on strategic channels such as Gmail, YouTube, and the Search Network, this platform has proven essential to ensure increased sales, increased revenue, and optimized management of PPC campaigns.
The integration of an omnichannel strategy has led to exponential growth in performance, with an improvement in the conversion rate and a significant return on investment.
Our approach based on strategic marketing and content marketing managed by a team of experts has guaranteed success to campaigns, implementing effective creativity and winning collaboration.
MULTI-CHANNEL SALES STRATEGY
Lead
We have developed targeted campaigns on Meta to collect newsletter subscriptions, a crucial step to build customer loyalty and reach them in a direct and personalized way.
These ads were only active during periods with a high probability of success, thus maximizing the effectiveness of the invested budget and the success of subsequent campaigns
Sales conversion
Sales-targeted advertising accompanied GM Socks for much of the year, with moments of greater intensity coinciding with periods of high demand (e.g. Black Friday).
By customizing ads based on the season, adding the ability to view affected products and diversifying communication, it has allowed Calze GM to always remain in line with the demand of its target customers.
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