How do I evaluate the effectiveness of my e-commerce?
When you work with an e-commerce some details make the difference compared to other online activities and allow us to stand out from competitors: an excellent browsing experience by users, detailed product sheets and the ability to communicate and attract the interest of potential customers.
Here are a series of questions to ask yourself when thinking about your online store:
- Information. Do you provide enough product details? Are prices clear? Are ratings clearly visible?
- Personalization. Do you offer your customers the ability to customize their accounts and create favorites lists?
- Flexibility. How well do you accommodate customers’ needs? For example, are the one-day delivery option and free returns available? How many payment methods are there?
- Customer Support. When it comes to support, quality and availability are key. How many ways can customers contact you?
- Mobile experience. In recent months, time spent on mobile apps has increased by 20%. Is your website optimized for mobile? Have you designed a dedicated app?