In today’s article, we present to you an innovative communication, and surveillance system, aimed at improving the operational efficiency of your internal team. By optimizing the resources and time available to you, this system aims to enhance customer satisfaction, consequently increasing the opportunity of customer loyalty. Moreover, it allows you to monitor activities within your retail store effectively.
Anticipating consumer behavior remains, as always, the key to gaining a significant competitive advantage over industry competitors.
The New Frontier of In-Store Communication
Wildix, a market-leading company in UC&C systems, has developed a new communication system specifically for retail stores to address their significant communication needs, especially crucial in today’s environment.
X-Hopper is the latest wireless headset system equipped with AI assistance, designed to enhance the accessibility, speed, and quality of communication among employees and between employees and customers.
The new X-Hopper earpieces are user-friendly and enable employees to stay connected at all times, both within the internal team and with external parties.
What makes X-Hopper the ideal choice for managing physical stores?
- Coordination: all headsets are connected to a single channel;
- Simplicity and speed: by pressing a single button on the earpiece, you can communicate with colleagues and answer external calls (indicated by a specific ringtone);
- Efficiency: assistance points with QR codes to support customers by providing specific information, booking deliveries, or requesting assistance from a staff member;
- Reliability: through the private DECT channel and specific hosting service for retail software, every conversation remains private and secure in the cloud.
Consumer behavior data tracking is no longer exclusive to e-commerce. With X-Hopper, it’s now possible to gather information through the simple use of assistance points by customers. The system tracks every scan made, which products are scanned, and how interaction with the tool occurs.
AI security system
X-Hopper supports integration with Veesion, an AI-backed video surveillance system that automatically tracks and detects all suspicious movements (theft, damages, etc.) and instantly sends alerts via the headsets.
Image copyright: veesion.io/en/
The future of retail
The significant growth that characterized the development and spread of e-commerce in recent years is now leveling off. However, it doesn’t mean that people are no longer using online channels; rather, it signifies that their way of interacting with brands is evolving once again.
The large number of people returning to physical stores is seeking a firsthand experience once more. However, there’s a difference compared to the past – they now expect more regarding the quality of service.
Being able to establish a connection with the customer, fulfill their requests, and ensure they leave your store satisfied are the factors that can drastically determine long-term customer loyalty and, consequently, a significant increase in conversion, not just in terms of numbers but in quality.
Providing quality service is, obviously, proportional to the efficiency of the team working within the stores.
An insufficient, unprepared, or disorganized team would find it challenging to convert as effectively as one that optimizes time and resources to the fullest.
Consumers are not all the same. Many prefer to be assisted by staff in their purchases, while many others favor autonomy. At times, several people may require assistance, but the staff may be inadequate, or the information provided may be insufficient.
These are just some of the issues that could frequently arise in stores, which, combined with the difficulties that may arise in managing the business itself, risk undermining the perceived reliability by customers.
X-Hopper facilitates the work of employees by allowing them to optimize time and resources, alerting them when their presence is needed, providing specific information to customers that they may not possess, keeping them in touch with colleagues, and much more.
All the time saved in these activities is, of course, space to dedicate to all other tasks.
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Pubblicato il 29 March 2024
Starsystem IT srl Business Center “Ponte Regio”, Loc. Fratte, 49 – 38057 Pergine Valsugana, Trentino, Italy